The contribution of rose and rosewater tourism and festival to the destination image.

Fox, D. and Zamani-Farahani, H., 2018. The contribution of rose and rosewater tourism and festival to the destination image. Event Management, 22 (4). (In Press)

Full text available as:

[img]
Preview
PDF
ms-16-050_hamira_zamani-farahani_1526638745492.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

1MB

DOI: 10.3727/152599518X15264726192460

Abstract

This study seeks to explore rose and rosewater tourism and festival to understand how tourist attitudes to the festivals contribute to their image of the destination. To achieve this survey of domestic tourists was undertaken in the Kashan region of Iran. The results provide some original insights into the selection of destinations which are of value to academics, industry practitioners, tourism planners and policymakers. It confirms that events and festivals cannot develop or grow without the support of the hospitality and tourism industries. Some of the cultural limitations of undertaking the research, together with suggestions for future research are also discussed.

Item Type:Article
ISSN:1525-9951
Uncontrolled Keywords:Damask rose and rose water tourism; Rose and rosewater festival; Tourist attitudes; Destination image; Tourist preferences; Iran (Kashan)
Group:Faculty of Management
ID Code:30910
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:26 Jun 2018 08:14
Last Modified:26 Jun 2018 08:14

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -