The role of corporates in creating sustainable Olympic legacies.

Lockstone-Binney, L., Holmes, K., Smith, K. and Shipway, R., 2018. The role of corporates in creating sustainable Olympic legacies. Journal of Sustainable Tourism. (In Press)

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Abstract

The Olympic Games is a major stimulus for increased tourism. In recent years there have been greater calls for this and other mega events to leave sustainable positive legacies for the host city, partly to offset the massive cost of hosting. To date, little consideration has been afforded to the role of corporates might play in contributing to event legacies. This gap is compounded by the lack of research examining stakeholder engagement in legacy planning more generally. This paper adopts Holmes, Hughes, Mair and Carlsen’s (2015) sustainable event legacy timeline to conceptualise how corporates through the Corporate Social Responsibility (CSR) initiatives of sponsorship and employee volunteering can engage across the Olympic event planning cycle to generate volunteering legacies. Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. The paper advances new knowledge of how volunteering legacies can be generated through the best practice engagement of corporates as key stakeholders involved in legacy planning and governance across the Olympic planning cycle.

Item Type:Article
ISSN:0966-9582
Additional Information:This article has not been published yet and will be embargoed for 18 months after the official publication date.
Uncontrolled Keywords:Olympic Games; Volunteers; Event Legacies; Volunteering Legacies; Corporate Social Responsibility;
Group:Faculty of Management
ID Code:31154
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:23 Aug 2018 15:53
Last Modified:23 Aug 2018 15:55

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