Experience Value Cocreation on Destination Online Platforms.

Zhang, H., Gordon, S., Buhalis, D. and Ding, X., 2018. Experience Value Cocreation on Destination Online Platforms. Journal of Travel Research, 57 (8), pp. 1093-1107.

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DOI: 10.1177/0047287517733557

Abstract

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.

Item Type:Article
ISSN:0047-2875
Uncontrolled Keywords:experience value cocreation; online platform experience; destination emotional experience; destination engagement intention; pretravel; China
Group:Faculty of Management
ID Code:31413
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:31 Oct 2018 09:34
Last Modified:31 Oct 2018 09:34

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