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Reviving calm technology in the e-tourism context.

Stankov, U. and Filimonau, V., 2019. Reviving calm technology in the e-tourism context. Service Industries Journal, 39 (5-6), 343-360.

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DOI: 10.1080/02642069.2018.1544619


Tourism industry practitioners should understand the controversial nature of the information and communication technology (ICT) proliferation to ensure the ICT solutions do not consume too much of their attention, thus jeopardizing consumer enjoyment of tourism services. The concept of calm technology or calm design serves this purpose. Calm design suggests that technology should quietly recede in the background and come into play with users when and if required, thus delivering and/or enhancing a desired experience. Although this concept is of relevance to e-tourism, until recently, it has never been considered within. This is where this paper contributes to knowledge as, for the first time, it introduces calm design into the e-tourism context and critically evaluates the determinants of its broader adoption within the tourism industry. It positions calm design within the e-tourism realm, discusses its implications for customer service management, supply chain management and destination management, and discloses opportunities for future research.

Item Type:Article
Uncontrolled Keywords:calm technology; information and communication technology; tourism industry; supply chain; destination management
Group:Bournemouth University Business School
ID Code:31454
Deposited By: Symplectic RT2
Deposited On:14 Nov 2018 10:23
Last Modified:14 Mar 2022 14:13


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