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National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism.

Filimonau, V., Matute, J., Mika, M. and Faracik, R., 2018. National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism. Journal of Sustainable Tourism, 26 (10), 1804-1825.

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Filimonau-JournalofSustainableTourism.pdf - Accepted Version
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DOI: 10.1080/09669582.2018.1511722


Voluntary changes in consumer behaviour hold significant potential to mitigate the growing environmental repercussions of tourism. Such behavioural changes can occur due to positive behavioural intentions that are in turn underpinned by pro-environmental consumer attitudes. To reinforce voluntary behavioural changes in tourism, it is paramount to understand the major drivers of pro-environmental consumer attitudes. Although national culture can influence pro-environmental attitudes of tourists, its role has been under-researched, especially in the context of emerging tourist markets. This study utilised the environment-orientated dimensions or value orientations of major cultural frameworks (Hofstede; Schwartz; Trompenaars and Hampden-Turner) to explore the effect of national culture on pro-environmental attitudes and behavioural intentions in a large-scale quantitative survey of Polish tourists. Correlation between the cultural background of tourists and their pro-environmental attitudes was established, thus highlighting the need for national culture to become an integral element of future scientific, policy-making and managerial discourse on the key drivers of more sustainable consumer behaviour in tourism.

Item Type:Article
Uncontrolled Keywords:National culture; consumer attitudes; pro-environmental behaviour; sustainable tourism; Poland
Group:Bournemouth University Business School
ID Code:31481
Deposited By: Symplectic RT2
Deposited On:26 Nov 2018 09:53
Last Modified:14 Mar 2022 14:13


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