The Development of Measurement Scale for Entertainment Tourism Experience: A Case Study in Macau.

Luo, J., Lam, K. and Fan, X., 2018. The Development of Measurement Scale for Entertainment Tourism Experience: A Case Study in Macau. Current Issues in Tourism. (In Press)

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Abstract

Tourism and entertainment industry is an important component in the world’s service sector. Entertainment tourism is receiving more attention, not only from practitioners, but also from academics. This study develops a scale to measure entertainment tourism experience in Macau from the consumers’ perspective. Entertainment tourism in this study is operationalized by Learning, Enjoyment, Escape, Refreshment, Novelty, Involvement, and Local culture. After examining the reliability of the measurement scale, this study applies factor analysis and multidimensional scaling to establish survey instrument. The reliability and validity of the scale are confirmed through the first and the second order confirmatory factor analysis. This study provides theoretical and practical implications and recommendations to entertainment stakeholders, including entertainment suppliers and government, to promote entertainment tourism practices in Macau.

Item Type:Article
ISSN:1368-3500
Uncontrolled Keywords:Entertainment; Tourism Experience; Measurement Scale; Macau
Group:Faculty of Management
ID Code:31491
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:26 Nov 2018 13:39
Last Modified:26 Nov 2018 13:39

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