Miles, C., 2018. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric. In: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., eds. The Routledge Companion to Critical Marketing. London: Routledge, 241 - 258.
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Official URL: https://www.routledge.com/The-Routledge-Companion-...
Item Type: | Book Section |
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ISBN: | 9781138641402, 9781315630526 |
Series Name: | Routledge Companions in Business, Management and Accounting |
Issue: | 13 |
Number of Pages: | 512 |
Group: | Faculty of Media & Communication |
ID Code: | 31502 |
Deposited By: | Symplectic RT2 |
Deposited On: | 27 Nov 2018 14:30 |
Last Modified: | 14 Mar 2022 14:13 |
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