Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric.

Miles, C., 2018. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric. In: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R., eds. The Routledge Companion to Critical Marketing. London: Routledge, 241 - 258.

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Item Type:Book Section
ISBN:9781138641402, 9781315630526
Series Name:Routledge Companions in Business, Management and Accounting
Issue:13
Number of Pages:512
Group:Faculty of Media & Communication
ID Code:31502
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:27 Nov 2018 14:30
Last Modified:27 Nov 2018 14:30

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