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Marketing (as) rhetoric: an introduction.

Miles, C. and Nilsson, T., 2018. Marketing (as) rhetoric: an introduction. Journal of Marketing Management, 34 (15-16), 1259 - 1271.

Full text available as:

PDF (This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 20 December 2018, available online:
JMM_editorial version 2.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


DOI: 10.1080/0267257X.2018.1544805

Item Type:Article
Group:Faculty of Media & Communication
ID Code:31620
Deposited By: Symplectic RT2
Deposited On:09 Jan 2019 13:43
Last Modified:14 Mar 2022 14:14


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