Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences.

Antón, C., Camarero, C., Laguna, M. and Buhalis, D., 2019. Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences. Journal of Hospitality Marketing and Management. (In Press)

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DOI: 10.1080/19368623.2019.1564106

Abstract

Gastronomy is an essential component of the travel experience and isbecoming one of the “best things to do” in many destinations.Impressions gained from local food coupled with tourists’ attitudes can influence the living experience. This paper analyses the extent to whichthe perceived authenticity of local food, the degree of adaptation andcultural contrast determine memorable tourist experiences. Moreover, itproposes the moderating effect of searching for authenticity andadaptation ability. Results from a sample of international tourists whotried a typical dish support the positive effect of authenticity and culturalcontrast on the perceived experience, whereas product adaptationreduces the perception of authenticity and cultural contrast. Authenticityhas a greater effect on experience perception when actively sought bytourists, and individuals are less influenced by cultural contrast whenthey are unable to adapt to different cultures.

Item Type:Article
ISSN:1936-8623
Uncontrolled Keywords:Authenticity; cultural contrast; cultural adaptation; gastronomy experience
Group:Faculty of Management
ID Code:31685
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:28 Jan 2019 09:56
Last Modified:28 Jan 2019 09:56

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