Managing Media Firms in a Disruptive Digital Environment.

Abstract

Digital technologies have disrupted and transformed the way many media organisations have managed their business over the past two decades. The overarching theme of the body of research presented in this paper is the ‘management of media firms’ in a disruptive digital environment, and as such, three crucial questions have underpinned the research strategy. These questions examined: how media firms had managed the digital transition; how media firms are managed; and how can long-term media strategy be developed in an uncertain business environment. These questions were investigated using a practice-led research approach where the media practice context helps to advance knowledge ‘about’ practice and ‘within’ practice to produce actionable knowledge, implementable validity and instrumental impact with stakeholders.