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Innovation in Business-to-Business Marketing.

Tzempelikos, N., Kooli, K. and Lichtenthal, J.D., 2019. Innovation in Business-to-Business Marketing. Journal of Business-to-Business Marketing, 26 (3-4), 229-232.

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DOI: 10.1080/1051712X.2019.1611068

Abstract

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Item Type:Article
ISSN:1051-712X
Group:Bournemouth University Business School
ID Code:32319
Deposited By: Symplectic RT2
Deposited On:21 May 2019 14:36
Last Modified:14 Mar 2022 14:16

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