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Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation.

Liu, Y., Yao, Y. and Fan, X., 2020. Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation. Journal of Travel Research, 59 (6), 975-992.

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DOI: 10.1177/0047287519871107

Abstract

Despite the increasing attention given to tourism regulation in recent years, great ambiguity surrounds this concept and no valid and reliable instrument exists to measure tourism market regulation (TMR). This study uses multi-step mixed methods to develop a measurement scale of TMR from the perspective of tourists. In the first step, interviews and focus groups are undertaken to formulate a clear definition of TMR and its attributes. In the second step, a scale development procedure is adopted to analyze two rounds of data for dimension exploration via EFA and confirmation via CFA. Through these analyses, five dimensions are generated: regulatory oversight, truth in advertising, tourism contract compliance, fulfilling tourism contracts, and travel feedback processing. The reliable and valid results contribute to refining TMR in the context of China. They also provide a useful tool for tourists and destination marketing organizations to measure and govern TMR in other regions/countries.

Item Type:Article
ISSN:0047-2875
Uncontrolled Keywords:tourism market regulation, regulatory oversight, fulfilling tourism contract, travel feedback processing, scale development
Group:Faculty of Management
ID Code:32560
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:22 Jul 2019 15:20
Last Modified:29 Jun 2020 15:57

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