The future of Airbnb in China: industry perspective from hospitality leaders.

Abstract

This study aims to investigate the development of Airbnb in China from the perspective of hospitality leaders by identifying the positive and negative effects of Airbnb development in the country. A qualitative approach was adopted to explore the current development of theaccommodation sharing service in China. Focus group discussions were conducted with the managers and top executives of hotels in China. Most of the participants affirmed that the experience of local culture and authenticity are the advantages of staying in this type of informal accommodation. From the viewpoint of hoteliers, traditional accommodation types must rethink their strategies by providing desired authentic experiences. By contrast, Airbnb may not seamlessly fit into Chinese culture. The result urges the government to regulate the informal accommodation platforms. The study provides views on Airbnb from the traditional accommodation sector in Mainland China, which can contribute to the future regulation of informal accommodation services.