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The Travel Motivations and Experiences of Female Vietnamese Solo Travellers.

Osman, H., Brown, L. and Phung, T.M.T., 2019. The Travel Motivations and Experiences of Female Vietnamese Solo Travellers. Tourist Studies, 20 (2), 248-267.

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DOI: 10.1177/1468797619878307

Abstract

Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of ten female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration; and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and Destination Marketing Organisation (DMOs) can capitalize by developing their products and marketing.

Item Type:Article
ISSN:1468-7976
Uncontrolled Keywords:Solo Travel; Female Travellers; International Students; Gender and Travel-Vietnam
Group:Faculty of Management
ID Code:32655
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:22 Aug 2019 15:36
Last Modified:03 Jun 2020 16:26

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