“Prove it or lose it” – two recent decisions on EU trade marks showcase the quality of evidence trade mark users need to provide to prove genuine use and acquired distinctiveness of their trade marks - Supermac’s (Holdings) Ltd v McDonald’s International Property Company, Ltd. EUIPO Cancellation Division Cancellation No. 14 788 and Adidas AG v European Union Intellectual Property Office (T-307/17).

Mimler, M., 2019. “Prove it or lose it” – two recent decisions on EU trade marks showcase the quality of evidence trade mark users need to provide to prove genuine use and acquired distinctiveness of their trade marks - Supermac’s (Holdings) Ltd v McDonald’s International Property Company, Ltd. EUIPO Cancellation Division Cancellation No. 14 788 and Adidas AG v European Union Intellectual Property Office (T-307/17). Intellectual Property Forum, 117, 92 - 97.

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