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Culture also eats innovation for breakfast!

Oliver, J. J., 2019. Culture also eats innovation for breakfast! Strategic Direction, 35 (12), 1-3.

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SD2019_Oliver_Culture&Innovation (1).pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


Official URL:

DOI: 10.1108/SD-07-2019-0135


Purpose This paper examines the role that corporate culture plays in shaping firm performance. It specifically examines how a corporate crisis event resulted in adaptive cultural responses that may be inhibiting the level of firm innovation. Design/methodology/approach The research presents a longitudinal analysis of risk and innovation words contained in Barclays Plc corporate annual reports. Findings In the wake of corporate fraud and punitive charges, Barclays Plc introduced a number of new governance structures and a new code of conduct for employees. These initiatives moved the firm away from excessive risk taking, but may have also placed an emphasis on risk aversion at the expense of innovation. Practical implications The insight provided by this viewpoint and analysis may help CEOs and their management teams to better understand how changes in strategy, and or new corporate initiatives, create adaptive changes in culture. These changes, whilst making improvements in one area, may detract from performance in other parts of the firm. Originality/value This paper provides a highly original look at corporate culture and has employed an innovative methodology to underpin the analysis and subsequent viewpoint.

Item Type:Article
Uncontrolled Keywords:Corporate Culture ; Corporate Crisis ; Corporate Performance
Group:Faculty of Media & Communication
ID Code:32943
Deposited By: Symplectic RT2
Deposited On:22 Oct 2019 10:07
Last Modified:14 Mar 2022 14:18


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