Johnsen, R., 2006. The role of focal suppliers in strategic networks for Iiternationalisation. Journal of Fashion Marketing and Management, 11 (1), 135 -147.
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Purpose – The purpose of this research paper is to examine the role of focal suppliers in strategic networks for internationalisation from the perspectives of small and medium-sized Italian and Thai silk suppliers. Design/methodology/approach – Multiple case studies of small and medium-sized suppliers within the silk industries of Italy and Thailand were undertaken. In total, seventeen interviews and three observations were conducted with directors or managers of silk suppliers and a range of government agencies, associations and institutes involved with the silk industry, to identify significant current issues within the sector. Conceptually clustered and role ordered matrices were used as coding frameworks to reduce, structure and analyse the data. Findings – Silk suppliers' networks may be co-ordinated by a focal supplier that assumes the role of strategic leader. The involvement of a focal and strategically-focused supplier may strengthen and integrate the resources and capabilities of silk suppliers in their networks and enable them to improve their international network development and positioning. Research limitations/implications – Further investigation is needed on the details of specific roles of focal suppliers in strategic networks. Practical implications – Silk suppliers, their customers and government agencies involved with silk suppliers should: advocate and actively support the development of focal suppliers in their networks to enhance the effectiveness of their internationalisation process and strategy. Originality/value – There tends to be a consensus in the literature about the influence of focal customers and larger organisations in strategic networks. This study highlights how small and medium-sized silk suppliers adopt the roles attributed to focal firms and gain positioning advantages for themselves and other suppliers in their network.
|Additional Information:||Journal of Fashion Marketing and Management, forthcoming.|
|Subjects:||Social Sciences > Commerce|
|Group:||Business School > Centre for Research in Management|
|Deposited By:||INVALID USER|
|Deposited On:||23 Jun 2007|
|Last Modified:||07 Mar 2013 14:39|
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