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Stakeholders’ views of travelers’ choice of Airbnb.

Lin, P, Zhang, Q., Hung, K, Lin, B and Fan, X, 2019. Stakeholders’ views of travelers’ choice of Airbnb. Journal of Travel & Tourism Marketing, 36 (9), 1037 - 1049.

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DOI: 10.1080/10548408.2019.1687390

Abstract

This study investigated the views of travelers’ choices of informal accommodations, Airbnb in Hong Kong from the perspectives of three stakeholders. A qualitative approach was applied, both interviews and focus group discussions were conducted. A total of 69 participants shared their views on why users choose Airbnb over traditional hotels. The findings highlighted that hoteliers and Airbnb users presented different rankings on the determinants of accommodation choice. The implications of the destination image and the population density were discussed. The findings of this study can serve as a reference for any city/country where has a similar cultural background and population density.

Item Type:Article
ISSN:1054-8408
Uncontrolled Keywords:Hong Kong; Airbnb; determinant; informal accommodation; sharing economy; local experience; legal issue; tourist marketing; population density
Group:Bournemouth University Business School
ID Code:33014
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:08 Nov 2019 16:59
Last Modified:08 Nov 2019 16:59

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