Skip to main content

The benefits of content analysis for filmmakers.

Brylla, C., 2018. The benefits of content analysis for filmmakers. Studies in Australasian Cinema, 12 (2-3), 150 - 161.

Full text available as:

Content analysis_4_final (1).pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1080/17503175.2018.1540097


In today’s mass-mediated society the plethora of available media content has become a ubiquitous pool of potential knowledge that is sourced in the absence of first-person experience about particular issues, events, individual people and communities. The resulting dispositions that lead to corresponding attitudes and behaviour in the real world are shared by spectators, as well as filmmakers. Hence, the way subjects are represented in media reflects these dispositions and provides an indicator for the current socio-cultural reality. An analysis of existing media content offers filmmakers a clearer insight into spectators' dispositions towards the stories and characters in their films, enabling them to challenge, reduce or strategically utilise social or narrative stereotypes and clichés. This article discusses the benefits of using content analysis and its methodology in the context of teaching documentary film practice at undergraduate level, although the same methodology can be used by established filmmakers who aim to engage in a critical or research-led film practice.

Item Type:Article
Uncontrolled Keywords:content analysis, spectatorship, filmmaking, research-led practice, stereotypes
Group:Faculty of Media & Communication
ID Code:33029
Deposited By: Symplectic RT2
Deposited On:02 Dec 2019 11:36
Last Modified:14 Mar 2022 14:18


Downloads per month over past year

More statistics for this item...
Repository Staff Only -