Skip to main content

The role of family firm image perception in host-guest value co-creation of hospitality firms.

Kallmuenzer, A., Peters, M. and Buhalis, D., 2019. The role of family firm image perception in host-guest value co-creation of hospitality firms. Current Issues in Tourism. (In Press)

Full text available as:

[img] PDF
Kallmünzer Peters Buhalis CIT.pdf - Accepted Version
Restricted to Repository staff only until 9 November 2020.
Available under License Creative Commons Attribution Non-commercial.

324kB

DOI: 10.1080/13683500.2019.1611746

Abstract

Customers value the services and products of family firms. Especially the rural hospitality industry is dominated by family firms and shaped by high-contact services, where hosts and guests co-create value. Hypothesizing that behavioural and relational qualities of family firms are a central source for value co-creation and that a perceived family firm image (FFI) affects guests in co-creating value, this study investigates the effect of three relevant principles (trust, relationship commitment, social interaction ties) on value co-creation under the influence of FFI perception. The model is tested on a sample of 331 guests of Austrian rural hospitality firms. Findings show that relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value co-creation. Implications suggest installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

Item Type:Article
ISSN:1368-3500
Uncontrolled Keywords:Value co-creation, family firm image, relationship commitment, social interaction ties, trust, hospitality
Group:Faculty of Management
ID Code:33173
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:06 Jan 2020 12:31
Last Modified:06 Jan 2020 12:31

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -