A review on China’s soft power projection through its transnational media institutions: Conveying discourse of economic responsibilities in media ‘going-out’.

Abstract

This conference paper provides a systematic review of previous literature on China’s media ‘going-out’ project, one of China’s soft power initiatives. The project was launched to mainly counteract the media imperialism and the China threat theory, and disseminate China’s responsible power claim, the core value of China’s soft power practice. Particularly, China tries to portray its responsibilities in economy. But it is under-studied how China’s transnational media represent China’s responsible power claim during the media ‘going-out’ project. It is necessary to bridge this academic gap by examining relevant media texts and production procedures based on a comprehensive understanding of the Chinese conceptions of responsibility and the Western conceptions of China’s responsibility.