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Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites.

Buhalis, D., Parra López, E. and Martinez-Gonzalez, J.A., 2020. Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites. Journal of Destination Marketing and Management, 15 (March), 100409.

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DOI: 10.1016/j.jdmm.2020.100409

Abstract

This study analyzes, in a generational context, the influence of young consumers' external and internal variables on their e-loyalty to tourism sites. Using a large sample and employing structural equations (PLS), a new model is generated that includes two external variables (site design and eWOM) and two internal variables (trust and satisfaction), to which the intention to purchase online is added. These variables are very important in e-commerce and tourism, and they have not previously been studied jointly. The results show that the impact of consumers’ internal variables is greater than the impact from external ones. Moreover, the proposed causal model is practical and can be easily applied by tourism companies to improve site e-loyalty in the context of market orientation. The Importance-Performance Analysis (IPMA) carried out shows the importance of satisfaction over other variables.

Item Type:Article
ISSN:2212-571X
Uncontrolled Keywords:e-loyalty; Site design; Trust; Satisfaction; eWOM; Online purchase intention
Group:Faculty of Management
ID Code:33529
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:02 Mar 2020 12:27
Last Modified:02 Mar 2020 12:27

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