The effect of managers’ optimism on competitive strategy and final cost models. El efecto del optimismo de los gerentes sobre la estrategia competitiva y los modelos de costos finales.

Abstract

Currently, competition in the global economy is the most complex issue that gives organizations a lot of opportunities and threats. Therefore, the manager of the organization should be able to enhance the organization's performance in this competitive environment. So the recognition of the behavioral components of managers and their impact on the performance of the organization in this competition is necessary. In this regard, the present study aims to investigate the effect of managers' optimism on competitive strategy and price leadership in the market. This research is a descriptive-correlation type and a questionnaire was used to collect information. In this research, sampling was done in a simple random that the number is 348 people. In order to investigate the research hypotheses, structural equation modeling has been used. Findings of the research showed that the correlation coefficient between managers 'optimism and competitive strategy is significant; that's mean, there is a significant and direct relationship between managers' optimism and competitive strategy; also, there is a significant relationship between managers 'optimism and employee cost leadership; that's mean, there is a significant and direct relationship between managers' optimism and employee cost leadership.