Skip to main content

If we trust our customers, surely they will trust us in return?

Robson, J., 2018. If we trust our customers, surely they will trust us in return? Discussion Paper. Chartered Institute of Marketing Financial Services Group.

Full text available as:

[img]
Preview
PDF
JR Blog 1 Trust.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

218kB

Official URL: https://sigs.cim.co.uk/financial-services-group/

Abstract

Trust seems to be the buzz word of the moment for the financial services sector. This is hardly surprising given the unrelenting knocks the sector has had following the recession, mis-selling scandals and other mis-deeds that have tarred financial organisations regardless of blame. Although the sector is recovering - the Edelman trust barometer identified financial services as the faster growing sector in terms consumer trust; it still occupies the unenviable position of being the least trusted business sector. Building customer trust therefore remains one of the biggest challenges for the financial services sector going forward. But what exactly is trust? Edelman defines it as being trusted to do the right thing. This has the benefit of being a simple measure, but trust is complex

Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:financial services ; trust
Group:Faculty of Management
ID Code:33777
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:16 Mar 2020 15:51
Last Modified:16 Mar 2020 15:51

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -