Tools
ToolsRobson, J., 2017. Long distance relationships: how marketing can bring customers closer. Discussion Paper. Chartered Institute of Marketing, Financial Services Group.
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Official URL: https://sigs.cim.co.uk/financial-services-group/
Abstract
As our use of technology increases and branch networks shrink, consumers are becoming more distant from their financial service providers. In this article, leading academic Dr Julie Robson considers this topic in more depth and provides some valuable insight for those wanting to develop closer relationships with their customers.
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Group: | Bournemouth University Business School |
| ID Code: | 33778 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 16 Mar 2020 15:28 |
| Last Modified: | 14 Mar 2022 14:21 |
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