Skip to main content

Long distance relationships: how marketing can bring customers closer.

Robson, J., 2017. Long distance relationships: how marketing can bring customers closer. Discussion Paper. Chartered Institute of Marketing, Financial Services Group.

Full text available as:

[img]
Preview
PDF
Distance relationships JR final.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

325kB

Official URL: https://sigs.cim.co.uk/financial-services-group/

Abstract

As our use of technology increases and branch networks shrink, consumers are becoming more distant from their financial service providers. In this article, leading academic Dr Julie Robson considers this topic in more depth and provides some valuable insight for those wanting to develop closer relationships with their customers.

Item Type:Monograph (Discussion Paper)
Group:Faculty of Management
ID Code:33778
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:16 Mar 2020 15:28
Last Modified:16 Mar 2020 15:28

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -