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Towards a Better Tourist-Host Relationship: The Role of Social Contact between Tourists’ Perceived Cultural Distance and Travel Attitude.

Fan, X., Qiu, H., Jenkins, K. and Lau, C., 2020. Towards a Better Tourist-Host Relationship: The Role of Social Contact between Tourists’ Perceived Cultural Distance and Travel Attitude. Journal of Sustainable Tourism. (In Press)

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DOI: 10.1080/09669582.2020.1783275

Abstract

The ambiguous effect of cultural distance on travel attitude and tourist behaviours has long been debated, but its implications are vital to the success of achieving a sustainable touristhost relationship. The study explored the direct and indirect effects of perceived cultural distance on travel attitude by adopting a mixed-methods approach and introducing a multi-dimensional perspective regarding the tourists’ social contact with the local. The mediating role of touristhost social contact was also confirmed. The study found that the relationship between perceived cultural distance and travel attitude is ‘contact elastic’. Results empirically support the coexistence of the paradoxical effects of cultural distance on travel attitude. Implications are provided to policy-makers, practitioners and local communities regarding achieving a sustainable tourist-host bond.

Item Type:Article
ISSN:0966-9582
Additional Information:social contact; perceived cultural distance; travel attitude; tourist-host relationship; social sustainability
Group:Faculty of Management
ID Code:34140
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:12 Jun 2020 12:01
Last Modified:13 Jul 2020 15:30

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