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Rescuing and preserving values in vintage clothing.

Corbett, J. and Denegri-Knott, J., 2020. Rescuing and preserving values in vintage clothing. Journal of Promotional Communications, 8 (1), 28 - 46.

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Abstract

Where previous research into second-hand commodities has focused on dispossession, commodity spheres, and negative contamination, we consider the post-purchase resingularisation and rituals that consumers undertake to preserve invested meaning. Drawing on data gathered from phenomenological interviews with vintage clothing enthusiasts in England and Wales we provide an account of different types of contamination and resingularisation processes. These include new forms of positive and negative contamination where the self becomes a potential pollutant detracting from a good’s ability to actualise displaced meanings.

Item Type:Article
ISSN:2516-915
Uncontrolled Keywords:preservation; contamination; displaced meaning; vintage clothing; sacred; singularisation
Group:Faculty of Media & Communication
ID Code:34254
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:07 Jul 2020 10:04
Last Modified:09 Sep 2020 16:27

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