Tourists' cultural competence: A cosmopolitan perspective among Asian tourists.

Abstract

Cultural tourism has received increasing attention. Tourists play a crucial role in constructing rewarding intercultural experiences and cultural understanding. The current study explored the concept of tourists’ cultural competence from a cosmopolitan perspective and proposed a framework for understanding the mechanism of tourists’ interactions with cultural experience environment. A total of 33 participants were interviewed and data were analyzed using grounded theory. Cultural openness, understanding, consciousness, and participation were identified as elements of tourists’ cultural competence, which can facilitate positive cultural behavior. This research contributes to the literature of cosmopolitanism and tourists’ cultural behavior. Managerial implications for tourist management and education are also discussed.