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ToolsZhao, X., 2021. Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method. Communication Teacher, 35 (1), 37-42.
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DOI: 10.1080/17404622.2020.1807579
Abstract
Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.
| Item Type: | Article |
|---|---|
| ISSN: | 1740-4622 |
| Group: | Faculty of Media & Communication |
| ID Code: | 34455 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 25 Aug 2020 13:28 |
| Last Modified: | 14 Mar 2022 14:23 |
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