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Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method.

Zhao, X., 2020. Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method. Communication Teacher. (In Press)

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DOI: 10.1080/17404622.2020.1807579

Abstract

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

Item Type:Article
ISSN:1740-4622
Group:Faculty of Media & Communication
ID Code:34455
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:25 Aug 2020 13:28
Last Modified:25 Aug 2020 13:28

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