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Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism.

Manley, A., Silk, M., Chung, C., Wang, Y.W. and Bailey, R., 2020. Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism. Leisure Sciences. (In Press)

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DOI: 10.1080/01490400.2020.1817200

Abstract

This paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.

Item Type:Article
ISSN:0149-0400
Uncontrolled Keywords:Chinese outbound tourism, cultural heritage, destination image, existential authenticity, experiential tourism
Group:Faculty of Management
ID Code:34627
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:28 Sep 2020 16:12
Last Modified:05 Oct 2020 10:23

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