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Policy alignment in the European audio-visual sector: A small-market perspective from Estonia.

Rohn, U. and Loeser, H., 2020. Policy alignment in the European audio-visual sector: A small-market perspective from Estonia. Journal of Digital Media & Policy, 11 (1), 7 -28.

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[img] PDF
Rohn Loeser - Policy Alignment Estonia_ Revised version September 2019.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

648kB

DOI: 10.1386/jdmp_00009_1

Abstract

The policy changes in the reform of the EU Audiovisual Media Services Directive (AVMSD) and implementation the digital single market (DSM) have recently been a major topic of debate among policy-makers and stakeholders alike. The European Commission (EC), through its various online publications, has sought to inform this discourse and promote acceptance of the reforms by communicat- ing numerous benefits of the proposed new policy. Deploying a mixed-methods approach, our research examines the benefits of policy reform promised by EC online publications, how these proposed benefits are evaluated by industry stake- holders in Estonia, and if the two are aligned. By our definition, policy can be in alignment with industry stakeholders when it accurately addresses their values, needs and priorities. In detail, the research looks at how each of the proposed benefits aligns with what industry stakeholders in Estonia see as important for the audio-visual industry in general, important for their own professional interests, whether a policy change was needed, and finally whether they think that a policy change would be effective. Though a wealth of research can be found about the impact of policies on stakeholders, our article queries those stakeholders about their views, and addresses a perceived gap in existing research on the alignment of policy.

Item Type:Article
ISSN:2516-3531
Uncontrolled Keywords:Audiovisual Media Services Directive; European Commission; European policy; audio-visual industry; audio-visual policy; digital single market
Group:Faculty of Media & Communication
ID Code:34676
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:16 Oct 2020 13:23
Last Modified:19 Oct 2020 08:18

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