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An investigation into the product attachment between athletes and their sports equipment.

Dyer, B. T.J., 2021. An investigation into the product attachment between athletes and their sports equipment. The Design Journal. (In Press)

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Abstract

This study investigated the product/user relationship between a sample of 186 athletes and their racing bicycles. These participants completed a product relationship questionnaire that utilised a five-point Likert scale that investigated five pre-validated determinants of a product/athlete attachment. The questionnaire obtained an internal consistency using Cronbach’s Alpha with a range of 0.73-0.89 of the sub sections. The results of this study achieved generally supportive responses for all five determinants of the product/user attachment. The data therefore supported that a positive product attachment can exist between athletes and this particular form of sporting equipment. By acknowledging that a product attachment can exist – even in the performance orientated biases of a competitive sport, offers the possibility of a new potential form of design-based ergogenics that warrants further exploration in the future.

Item Type:Article
ISSN:1460-6925
Uncontrolled Keywords:product; sport; emotional bonding; sports equipment; athletes
Group:Faculty of Science & Technology
ID Code:34695
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:15 Oct 2020 13:28
Last Modified:15 Oct 2020 13:28

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