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#BetterHealth: A Qualitative Analysis of Reactions to the UK Government’s Better Health Campaign.

Talbot, C. V. and Branley-Bell, D., 2022. #BetterHealth: A Qualitative Analysis of Reactions to the UK Government’s Better Health Campaign. Journal of Health Psychology, 27 (5), 1252-1258.

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DOI: 10.1177/1359105320985576


This study examined reactions to the UK government’s Better Health campaign through a thematic analysis of tweets. Four themes were generated: Embracing Better Health; There is no Better Health without mental health; Inconsistent messaging; Only a surface-level solution. Findings suggest the campaign is problematic, given its lack of consideration for mental health and wider societal factors that contribute to obesity. The campaign could exacerbate mental health difficulties for individuals with eating disorders due to its focus on weight and perceived fat-shaming approach. Recommendations are made to develop future campaigns that avoid negative public responses, minimise harms, and maximise intended benefits.

Item Type:Article
Uncontrolled Keywords:communication; public health; weight; obesity
Group:Faculty of Science & Technology
ID Code:34945
Deposited By: Symplectic RT2
Deposited On:08 Dec 2020 13:22
Last Modified:26 Apr 2022 13:27


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