Purpose-Driven Leadership for the 21st Century: Transitioning to a Purpose-First Economy Through the New Business Logic.

Abstract

Welcome to the 3rd Annual Leaders on Purpose CEO Study for 2020. This year’s edition expands on insights of our previous two studies and also introduces new concepts emerging from the burgeoning field of purpose-driven leadership. The COVD-19 pandemic and its attendant challenges feature prominently, which is why we are excited to spotlight some of the groundbreaking work that is being done to address this still unfolding public health crisis. This year, we had an opportunity to speak with 15 paradigm-changing leaders. This is our most diverse set of interviewees yet, representing perspectives that span the globe and reflect the rich variety of cultures comprising its populous. The Leaders on Purpose 2020 CEO Study provides insight into the role that purpose-driven organizations play in society and illustrates how fundamental an organization’s purpose is to survival. This research also identifies and analyzes the ways that corporate leaders leverage purpose to realize their dual binary ambitions of achieving financial success and promoting positive social change. The Leaders on Purpose 2020 CEO Study provides insight into the role that purpose-driven organizations play in society and illustrates how fundamental an organization’s purpose is to survival. This research also identifies and analyzes the ways that corporate leaders leverage purpose to realize their dual binary ambitions of achieving financial success and promoting positive social change. This year’s study focuses on four key areas of purpose in business practice. Navigating Disruption with Purpose-Driven Leadership, Corporate Culture, Purpose and the Pandemic, The Corporate Purpose Moment in Strategy and Chapter 4: Partnerships for Acceleration and Scale.