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ToolsRamjaun, T. R., 2021. Experimenting with ZMET: Issues and adaptions. The Qualitative Report, 26 (5), 1633-1640.
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Official URL: https://nsuworks.nova.edu/tqr/
DOI: 10.46743/2160-3715/2021.3718
Abstract
This paper is aimed at academic researchers considering the adoption of the Zaltman Metaphor Elicitation Technique (ZMET) as a qualitative data collection method. It is meant to warn about the practical difficulties and challenges that the inexperienced ZMET researcher might face on the field. It argues that while the use of ZMET can allow for a deeper exploration of issues with participants, there could be potential challenges and issues that a novice ZMET researcher could face. Several recommendations are provided on potential adaptions to the technique based on the author’s own experience.
| Item Type: | Article |
|---|---|
| ISSN: | 1052-0147 |
| Uncontrolled Keywords: | ZMET ; Qualitative ; Interviews |
| Group: | Faculty of Media & Communication |
| ID Code: | 35323 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 24 Mar 2021 16:40 |
| Last Modified: | 14 Mar 2022 14:26 |
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