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Experimenting with ZMET: Issues and adaptions.

Ramjaun, T. R., 2021. Experimenting with ZMET: Issues and adaptions. The Qualitative Report, 26 (5), 1633-1640.

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Official URL: https://nsuworks.nova.edu/tqr/

DOI: 10.46743/2160-3715/2021.3718

Abstract

This paper is aimed at academic researchers considering the adoption of the Zaltman Metaphor Elicitation Technique (ZMET) as a qualitative data collection method. It is meant to warn about the practical difficulties and challenges that the inexperienced ZMET researcher might face on the field. It argues that while the use of ZMET can allow for a deeper exploration of issues with participants, there could be potential challenges and issues that a novice ZMET researcher could face. Several recommendations are provided on potential adaptions to the technique based on the author’s own experience.

Item Type:Article
ISSN:1052-0147
Uncontrolled Keywords:ZMET ; Qualitative ; Interviews
Group:Faculty of Media & Communication
ID Code:35323
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:24 Mar 2021 16:40
Last Modified:15 Aug 2021 08:28

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