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A tale of four futures: Tourism academia and COVID-19.

Wassler, P. and Fan, D. X.F., 2021. A tale of four futures: Tourism academia and COVID-19. Tourism Management Perspectives, 38 (April), 100818.

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DOI: 10.1016/j.tmp.2021.100818

Abstract

The ongoing COVID-19 pandemic is an unprecedented “super-shock” for the tourism industry. How tourism academia relates to this unpredictable context is anyhow not yet evident. This study uses a qualitative scenario method to propose four possible futures for tourism academia considering the pandemic and to draw attention to key factors of these future developments. Nine interviews were held with tourism (full/ordinary) professors across Europe, America, Asia, and the Pacific Region to gain expert insights. As a result, four scenarios are proposed for tourism education, industry collaboration, research, and discipline identity. Recovery (“new sustainability” or “revenge-tourism”) for tourism academia if the pandemic impact is short-term, and Adaptancy (“bridging the gap” or “decline”) for tourism academia if the COVID-19 impact is long-lasting. Key factors for the way forward are finally discussed and contributions of our findings are highlighted.

Item Type:Article
ISSN:2211-9736
Uncontrolled Keywords:COVID-19; Tourism academia; Revenge-tourism; Scenario; COVID-washing
Group:Bournemouth University Business School
ID Code:35453
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:04 May 2021 11:16
Last Modified:27 May 2021 07:52

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