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Creating and consuming content: exploring member engagement and role acceptance within an online tennis forum.

Ayer, N. and McCarville, R., 2021. Creating and consuming content: exploring member engagement and role acceptance within an online tennis forum. Leisure/Loisir. (In Press)

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DOI: 10.1080/14927713.2021.1910069

Abstract

Technology continues to find new ways to influence how sport is consumed and experienced. Online forums, for example, offer fans the opportunity to spectate, debate, and celebrate their favourite sports, competitions, and athletes. Sport enthusiasts can use them to post information, ask questions, offer opinions, or share comments as they seek to communicate with like-minded individuals. We were interested in interpersonal dynamics within a popular international online tennis forum. We used systems theory to explore how posters sought to create and consume content in an inherently dynamic environment. Utilizing a netnography approach, we observed group dynamics within 19,782 messages posted to 54 discussion threads. We focused on daily discussions concerning professional tennis (players, matches, equipment). Results revealed how posters interpreted, critiqued, and debated events and forum practices. Social dynamics were often complex as posters sought to fulfill various emergent roles and goals within a simultaneously harmonious and adversarial environment.

Item Type:Article
ISSN:1492-7713
Uncontrolled Keywords:interpersonal dynamics, netnography, online tennis forum, roles, social systems theory
Group:Bournemouth University Business School
ID Code:35501
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:19 May 2021 10:15
Last Modified:27 May 2021 07:52

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