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Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion.

Parry, K. D., Cleland, J., White, A., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N., 2021. Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion. Communication and Sport. (In Press)

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DOI: 10.1177/21674795211027292

Abstract

Rugby Union alongside other collision and contact sports faces ever mounting pressure in increasing recognition of concussive injuries and the risks potential which they present both in the short-term and long term for their athletes. The media is a central component of increasing pressure for cultural change. However, as our research shows there is a complex intersection of masculinities within Rugby Union and the media. This research analysed the results of 524 self-selected survey responses to understand how the media influenced their views on concussion. Critical commentaries from the media have the ability to challenge masculinities around concussion, yet they can still reinforce masculine values and when the media goes beyond tolerable limits Rugby Union consumers progress around concussion could be hindered.

Item Type:Article
ISSN:2167-4795
Uncontrolled Keywords:concussion, media, masculinities, sport sociology, rugby union
Group:Bournemouth University Business School
ID Code:35573
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:04 Jun 2021 14:20
Last Modified:15 Aug 2021 08:29

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