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Managing online customer experience of pre and post- impulse purchase during Covid 19 pandemic.

Liang, Y. and Ghosh, S., 2021. Managing online customer experience of pre and post- impulse purchase during Covid 19 pandemic. In: Academy of Marketing Conference 2021, 5-7 July 2021, online.

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Abstract

Poster

Item Type:Conference or Workshop Item (Poster)
Group:Bournemouth University Business School
ID Code:35814
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:21 Jul 2021 15:33
Last Modified:15 Aug 2021 08:30

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