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COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis.

Williams, N. L., Nguyen, T. H. H., Del Chiappa, G., Fedeli, G. and Wassler, P., 2021. COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis. Current Issues in Tourism. (In Press)

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DOI: 10.1080/13683500.2021.1963216

Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals' voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination program. Using a survey held with 3,893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

Item Type:Article
ISSN:1368-3500
Uncontrolled Keywords:COVID-19 vaccine; vaccine confidence; travel intention; protection motivation theory; vaccine hesitancy; Italy
Group:Bournemouth University Business School
ID Code:35855
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:30 Jul 2021 09:23
Last Modified:06 Sep 2021 13:56

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