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An exploration into people’s perception and intention on using cryptocurrencies.

McMorrow, J. and Seyed Esfahani, M., 2021. An exploration into people’s perception and intention on using cryptocurrencies. Holistica - Journal of Business and Public Administration, 12 (2), 109-144.

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Official URL: https://www.sciendo.com/article/10.2478/hjbpa-2021...

DOI: 10.2478/hjbpa-2021-0018

Abstract

The cryptocurrency market has been described as revolutionary due to the constant technological evolution and innovation that the blockchain technology provides. Leading many to believe that this could be the next step for the human race, just like how fiat currency replaced gold. Cryptocurrencies were originally created to be a form of savings or income for the unbanked, reduce costs and energy consumption, for a means of data transparency and to remove financial intermediaries. It is undeniable that the cryptocurrency market has created a divide of opinions, as some look to explore the market further while others reject the thought of adopting this innovative technology completely. This study focuses on the perception and intention to use cryptocurrencies. Diving into previous literature about the adoption of cryptocurrencies and new technologies. Highlighting key factors that can affect an individual’s perception and gaps in the literature that need to be explored further. A quantitative approach was used to gather data from 102 participants. The findings indicated that performance and effort expectancy as the most influential variables for cryptocurrency adoption, as people seek understanding as what benefits cryptocurrencies can provide for them when they feel incapable of using the innovative technology.

Item Type:Article
ISSN:2067-9785
Uncontrolled Keywords:Cryptocurrency; Perception; Intention; Technology; Innovation
Group:Faculty of Media & Communication
ID Code:35910
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:19 Aug 2021 14:04
Last Modified:07 Sep 2021 13:41

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