Skip to main content

Between Consumption, Accumulation, and Precarity: The Psychic and Affective Practices of the Female Neoliberal Spiritual Subject.

Carr, M. and Kelan, E., 2021. Between Consumption, Accumulation, and Precarity: The Psychic and Affective Practices of the Female Neoliberal Spiritual Subject. Human Relations. (In Press)

Full text available as:

[img]
Preview
PDF
00187267211058577.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial.

503kB
[img] PDF
HR consumption and accum final with tables.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

337kB

DOI: 10.1177/00187267211058577

Abstract

Why do gig workers perceive work practices as aspirational in spite of their precarity? Selling beauty products through their networks appeals to many women as a convenient way to earn an income. Drawing on interviews and observations with women distributors of beauty products in a network marketing company, this article shows how aspirational messaging that appears spiritual is used to encourage these women to think and feel that they are in charge of their own destiny while making it difficult for those women to articulate the precarious conditions that are associated with such work. Practices that encourage those women to think in specific ways include internalising the right spiritual dispositions, developing as an entrepreneurial spiritual subject and selling the self. Women are also encouraged to feel in specific ways by monitoring how they feel about themselves and others. The article shows how ‘thinking rules’ and ‘feeling rules’ are used to construct an ideal female neoliberal spiritual subject in new forms of organising who is selling and consuming beauty products while aspirational-spiritual messaging makes it difficult to articulate precarity.

Item Type:Article
ISSN:0018-7267
Uncontrolled Keywords:Precarity ; Neoliberalism ; Spirituality ; Psychic Life ; Affective Life ; Network Marketing
Group:Bournemouth University Business School
ID Code:35995
Deposited By: Symplectic RT2
Deposited On:14 Sep 2021 13:07
Last Modified:14 Mar 2022 14:29

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -