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An institutional analysis of gender (in)equalities, covid-19 and governance of elite women’s football in Australia, England and USA.

Clarkson, B., Parry, K. D., Culvin, A. and Pope, S., 2021. An institutional analysis of gender (in)equalities, covid-19 and governance of elite women’s football in Australia, England and USA. Sport, Business and Management: An International Journal. (In Press)

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DOI: 10.1108/SBM-01-2021-0004

Abstract

Women’s football faces an existential threat from covid-19. Using case studies, we explore the covid-19 responses of three highly-ranked national football associations (Australia, England, and the USA) and their professional women’s football leagues to: (a) compare and shed new insights into the wide range of phased responses, and (b) establish recommendations for other nations to navigate major crises with their social and ethical responsibilities to women’s football. Drawing on institutional theory, a framework analysis was undertaken examining 71 articles to analyse the gendered global impacts of covid-19 on women’s football. Results highlight several important recommendations for nations to consider during the pandemic: (1) maintain active communication with the community to allay worries about the future of women’s football, (2) gather support from health and government officials, (3) seek out commercial and broadcasting partnerships to drive revenue, and (4) the interests of women’s football are best served when responsibility for the elite women’s league does not rest (solely) with national football associations. The study is first to explore institutional pressures and football governing bodies during covid-19 and provides a framework for nations to manage major crises.

Item Type:Article
ISSN:2042-678X
Uncontrolled Keywords:Women's football ; Football ; Covid-19 ; Institutional theory ; Gender ; Governance ; Gender equality
Group:Bournemouth University Business School
ID Code:36284
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:22 Nov 2021 11:13
Last Modified:22 Nov 2021 11:13

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