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Using Contactless Mobile Payment in the Vietnamese Restaurant Industry.

Giousmpasoglou, C., 2022. Using Contactless Mobile Payment in the Vietnamese Restaurant Industry. Journal of Tourism, Heritage and Services Marketing. (In Press)

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Abstract

This study develops a critical understanding of Contactless Mobile Payment (CMP) in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry. An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP. The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security. The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context.

Item Type:Article
ISSN:2529-1947
Uncontrolled Keywords:Consumer Behaviour ; Contactless Mobile Payment ; Restaurant Industry ; Vietnam
Group:Bournemouth University Business School
ID Code:36415
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:04 Jan 2022 10:27
Last Modified:04 Jan 2022 10:27

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