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The Impact of Social Media Use on Online Collective Action During China’s COVID-19 Pandemic Mitigation: A Social Identity Model of Collective Action (SIMCA) Perspective.

Zhao, X., Guan, M. and Liang, X., 2022. The Impact of Social Media Use on Online Collective Action During China’s COVID-19 Pandemic Mitigation: A Social Identity Model of Collective Action (SIMCA) Perspective. International Journal of Communication, 16, 85-106.

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Abstract

The role of social media in fostering collective action in China is under constant debate, and the mechanism underlying the effects of social media use on collective action has not garnered sufficient scholarly attention. This study aims to investigate the (in)direct effects of attention to social media—administered by the governmental (gov) and nongovernmental sectors (nongov), respectively—for information about COVID-19 mitigation in China on intention to participate in online collective action (IPOCA). Findings from a survey suggest that attention to both social media (gov) and social media (nongov) directly predicted IPOCA. The indirect effect of attention to social media (gov) on IPOCA was significantly mediated by social identification. This study evidences the impact of social media on collective action in China and theoretically underpins its mechanisms through the social identity model of collective action.

Item Type:Article
ISSN:1932-8036
Additional Information:This project was funded by Bournemouth University quality-related research funding
Uncontrolled Keywords:social identity model of collective action, China, COVID-19 pandemic, social media
Group:Faculty of Media & Communication
ID Code:36442
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:04 Jan 2022 11:39
Last Modified:04 Jan 2022 11:39

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