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Proposing a Three-Dimensional Normative Model for Political Communication.

Veneti, A. and Lilleker, D., 2022. Proposing a Three-Dimensional Normative Model for Political Communication. In: Palau-Sampio, D., López García, G. and Iannelli, L., eds. Contemporary Politics, Communication, and the Impact on Democracy. IGI GLOBAL, 1 - 18.

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3D Model_Chapter smanuscript.pdf - Accepted Version


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DOI: 10.4018/978-1-7998-8057-8.ch001


The last 10 years or more will be remembered as a time of perpetual crisis. Against this backdrop, there is an urgent need for effective leadership and for citizens of the world and their leaders to come together to achieve collective goals. However, various studies have highlighted the deleterious effects on democracy of the current trajectory political discourse is taking. Increasing voices in academia call for a shift towards a more citizen-centric political communication. The authors respond to such calls by proposing a new model for political communication that focuses on three dimensions, namely service ethos, inclusivity, and empathy (3D model). In this chapter, the authors conceptualise these dimensions and build a normative model for their application while discuss the relevant shortcomings and current issues as they relate to contemporary political communication.

Item Type:Book Section
Number of Pages:420
Group:Faculty of Media & Communication
ID Code:36467
Deposited By: Symplectic RT2
Deposited On:10 Jan 2022 15:16
Last Modified:14 Mar 2022 14:31


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